Two Cities. One Vision.

Safeva operates from two of the world's most distinct and culturally rich locations — Växjö, Sweden and Grozny, Russia. From the clean, minimalist landscapes of Scandinavia to the bold, ambitious energy of the Caucasus, our dual headquarters reflect exactly who we are: a brand that draws from different worlds to create something truly unique.

Ahmed and Reyhan each lead operations from their respective cities, bringing together two perspectives, two cultures, and one shared obsession — luxury done right.

Something Big Is Coming

We don't believe in standing still. Safeva is growing, evolving, and preparing to make moves that will turn heads across the industry. We have exciting announcements on the horizon — opportunities that will open doors for people who are ready to be part of something extraordinary.

Whether you are a creative, a visionary, or simply someone who believes in the power of beauty — stay close. What is coming is for you.

We Are Looking for Faces That Tell a Story

Safeva will soon be scouting and collaborating with models who embody the spirit of our brand — confident, elegant, and unapologetically bold. If you have ever dreamed of being part of a luxury fashion and fragrance house that is on the rise, this is your moment to watch.

Follow us. Stay ready. The best is yet to come.

— Ahmed Khataev & Reyhan Safi
Co-Founders, Safeva